Checklist: swimsuit, straw hat, ... and phone! The idea of a disconnected summer is over, as Brits are never far from their phone whilst on holiday. Even though 83% of holidaymakers say they want to take a break from their screen, more than 9 out of 10 take one or more devices with them. So while the environment has changed, the behaviour hasn't, but what does that mean for brands and content - how can brands match the expectation with the experience?
Here are 5 tips for your summer social media strategies.