Ebook Direct-to-consumer

Direct-to-consumer: The emotional and transactional shortcut to your consumers

While social distancing remains the norm and COVID-19 has sometimes distorted the relationship with customers, JIN offers you the opportunity to reconnect with them through Direct To Consumer. Without going through traditional distribution, Direct to Consumer is not only a change of channel, but also of customer relationship culture, offering a real emotional and transactional shortcut. It is a recipe for success for new brands such as Casper, Le Slip Fran├žais, Dollar Shave Club, Nike's robust brand health and Heinz's rejuvenation in the UK.