of a strategic road map and goals
and roll-out of editorial content
of specialized tools and training your employees/communities
of the program and assessment of its results
To share the company’s message and vision, the best spokespeople are the teams who work there. Employees, communities of clients, and fans can be brought together to design and distribute content, and share their efforts, successes and pride in belonging to the team.
Employee advocacy is now a common communication technique that relies on the sincerity, authenticity, and trust of employees and stakeholders for the organization that brings them together. It helps unite people, promote a brand or process, and respond to any potential questions.
Depending on the customers we use the most suitable employee advocacy technology, Sharee, Sociabble, Amplify by Hubspot, Linkedin Elevate, Limber (if you also need content marketing automation)...
For leaders, employee advocacy involves displaying one’s interest in and understanding of digital transformation.