Ebooks

Ebook | Financial Communication in Digital Era

Published on 23/09/2019

In this 20 twenty-minute read, we decrypt the primary changes taking place in the sensitive sector of investor relations.

Mobile applications, specialized sites, the growth of forums and social media: financial communication is slowly but surely undergoing a transformation. In a fraction of a second, a company can experience significant variations in stock price, spurred by information published on social media or by conversations taking place on online forums.

The era of “fake news” raises questions about the origin and credibility of information, but also about how companies can use digital “storytelling” to promote their performance. With the rise of shareholder activism, the dissemination of financial information has become a key issue for corporate reputation.

Ebook : Financial Communication in Digital Era
Understand the main changes in financial communication
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