Now more than ever, the food sector is at the heart of public opinion concerns. Properly informing consumers and promoting an ever-increasing variety of products are the two missions at the heart of food brand communications.

JIN has previous experience in this field in Europe and the U.S.

Understanding

trends and market opinion leaders, especially digital communities that play a major role (digital mom, chefs, foodies, etc.)

Telling

the story of the product and the brand to create a relationship with consumers

Providing

precise and pertinent information on available products

Chipotle

Chipotle invented a new type of healthy dining in a friendly atmosphere in the United States which has since spread across Europe. The brand bet on influencers, the media, and social networks to spread the word and promote its delicious meals. With Chipotle, “We like doing it...”

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Food specialty

Food

What we do

Our references

Case study