In this e-book, we present a few insights to help those who work in corporate financial communication, tackle the issues they face in this changing field.
An investment in knowledge pays the best interest. »: an allusion to the first insight we will attempt to impart to those who work in corporate financial communication, in France or abroad. In this 20 twenty-minute read, we decrypt the primary changes taking place in the sensitive sector of investor relations.
Mobile applications, specialized sites, the growth of forums and social media: financial communication is slowly but surely undergoing a transformation. In a fraction of a second, a company can experience significant variations in stock price, spurred by information published on social media or by conversations taking place on online forums.
The era of “fake news” raises questions about the origins and veracity of information, but also about how companies can use digital “storytelling” to promote their performance. With the rise of shareholder activism, the dissemination of financial information has become a key issue for corporate reputation.