In the digital era, trust is the key to influence.
TRUSTed explores the new paths in communication. TRUSTed is powered by JIN, the digital influence agency.

The Three Cs for Cross Cultural Communication on Social Media: Culture, Communication Style and Content

Culture As defined by Pellegrino Riccardi who specialises in cross-cultural communication, culture is a system of behaviour that helps us act in an accepted or familiar way. The underlying values and beliefs of each culture inform behaviours and social codes, like communication styles and the way audiences use social media.  We all have a different […]


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International social media strategies

Find out how to create and implement successful global-local social media strategies.


JIN’s annual barometer of trust in digital uses, in partnership with Opinion Way and Plugr

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